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Color

Color is the perceptual characteristic of light described by color. Colors can be mixed in any color ink you like, you will just be charged for the cost of the special ink. An additional color used in your design is called a flat color, match color or most commonly the spot color. PANTONE MATCHING SYSTEM (PMS): The pantone matching system is an industry-standard with a collection of over 1000 colors that printers use. The easiest way to specify a color to the printer is to give the Pantone number. CMYK: Cyan, Magenta, Yellow, Black. CMYK is a subtractive color model used in color printing, and works through light absorption. RGB: is another system of defining color. Comes from three primary colors, Red, Green and Blue. RGB is commonly used for the display of colors on a television or computer's moniter. Each pixel on the screen can be represented in the computer or interface hardware (eg. a graphics card) as values for red, green and blue. These values are converted into i

Color - Positive/Negative Keywords

RED + Strength, Courage, Confidence - Brutality ORANGE + Acceptance - Indifference YELLOW + Happiness, Intellectual energy - Crass, Cold GREEN + Nature, Fertility,Empathy - Inflexible, Mean, Bitter BLUE + Serene, Justice - Intolerant, disloyal INDIGO + Wisdom, Insight - Delusion VIOLET + Royalty, Noble, Divine inspiration - Perfectionist, Self-doubting

Using Color

BLUE The color blue is associated with the ability to communicate, speak your mind. It is also associated with intelligence, honesty, and loyalty. WHITE White is used as a symbol of purity and cleanliness, and spirituality. It is a natural reaction to respond positively to white. It contains all of colors of the spectrum and reflects light. It is most often used by doctor's, priest's, brides. GREEN Green is in the middle of the color spectrum and holds the balance between red and blue. It is the main color in nature. It is a soothing and stabilizing color. YELLOW Stimulating, motivating. Gold or golden yellow represents knowledge at it's highest level.