Visual communication should intend meaning and posure through contrast, and harmony, style and cultural target. We are a visual culture. Design is everywhere and is a means of expression and communication. Visual elements such as line, color, scale, texture, shape, tone are the basic ingredients in our design to create instant effortless messages to our readers.
Contrast: Asymmetry, Complexity, exaggeration, activeness, boldness, transparency, distortion, justaposition, randomness, sharpness
Harmony: Balance, symmetry, simplicity, predictability, neutrality, diffusion, unity
Contrast and harmony are some techniques for visual communication
Color is the perceptual characteristic of light described by color. Colors can be mixed in any color ink you like, you will just be charged for the cost of the special ink. An additional color used in your design is called a flat color, match color or most commonly the spot color. PANTONE MATCHING SYSTEM (PMS): The pantone matching system is an industry-standard with a collection of over 1000 colors that printers use. The easiest way to specify a color to the printer is to give the Pantone number. CMYK: Cyan, Magenta, Yellow, Black. CMYK is a subtractive color model used in color printing, and works through light absorption. RGB: is another system of defining color. Comes from three primary colors, Red, Green and Blue. RGB is commonly used for the display of colors on a television or computer's moniter. Each pixel on the screen can be represented in the computer or interface hardware (eg. a graphics card) as values for red, green and blue. These values are converted into i...
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