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Visual Elements

Visual communication should intend meaning and posure through contrast, and harmony, style and cultural target. We are a visual culture. Design is everywhere and is a means of expression and communication. Visual elements such as line, color, scale, texture, shape, tone are the basic ingredients in our design to create instant effortless messages to our readers. Contrast: Asymmetry, Complexity, exaggeration, activeness, boldness, transparency, distortion, justaposition, randomness, sharpness Harmony: Balance, symmetry, simplicity, predictability, neutrality, diffusion, unity Contrast and harmony are some techniques for visual communication

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