Typography is one of the most important aspects in your design. There are several classifications of typefaces which include: OLD STYLE: is wide and round, with pointed serifs that make a nice contrast between the heavy and light strokes. Garramond is an example of this typeface. MODERN: are distinguished by extreme contrast in thic and thin strokes, whith thin, squared-off serifs. Bondoni, Times Roman are examples of this typeface. SQUARE SERIF: has square or blocked serifs and mor or less uniform storkes, the face is even in texture and weight with little contrast. Lubalin Graph is an example SANS SERIF: has no serifs, and the face is generrally even in overall weight with very little contrast between thick and thin strokes. Helvetica is an example SCRIPT: there are no serifs or large contrast between thick and thin strokes. Zapf Chancery is an example TEXT LETTERS: resemble hand drawn letters of early scribes. old english is an example DECORATIVE TYPE: does not fit any classification; used to generate a specific mood. chickenscratch is an example
What is Prepress? Prepress is a term used to describe the process used to make a document ready for print in any environment. screening (eg. with photographs) copyediting type (kerning, widows, orphans) proofreading (spelling, page layout, document size, bleeds, gripper edge) retouching (modify or correct photographic images) imposition (layout of pages so that after folding, collating, printing and trimming they all end up in the correct order and right way up) trapping ( creating an overlap between areas to compensate for any misregistration) color separation (make sure colors separate properly) and that your using proper colors if requires spot, cmyk or special pantone. In other words there are things that need to be done to get a file printed, either through laser or digital printing format. Proofreading, editing, layout, scanning and color separation are the major ones. Which should all be done before you send your files to the printer. Once you have gone through all of the s
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