Skip to main content

Printers' Measurements

There are a few measurements that can be used when setting up your document. • The Point - There are 72 points to an inch. All type is designated in points. Typefaces may be different sizes from 4pts to 144pts. Line spacing is also measured in points (eg. 2 points of leading, kerning, etc...) •The Pica- There are 12 points to 1 pica, and approximately 6 picas to 1 inch. The length of the line (linear measurement) is specified in picas, as well as the depth of the area. eg. a block of copy is to be set 10 picas wide by 20 picas deep. Inches are never used in type measurement. •The em- It is the square of the type size. It is not part of the point system. •The Agate line-line measurement used by newspapers to sell advertising space. There are 14 agate lines to an inch. The width of the column can vary from paper to paper.

Comments

Post a Comment

Popular posts from this blog

Visual Elements

Visual communication should intend meaning and posure through contrast, and harmony, style and cultural target. We are a visual culture. Design is everywhere and is a means of expression and communication. Visual elements such as line, color, scale, texture, shape, tone are the basic ingredients in our design to create instant effortless messages to our readers. Contrast: Asymmetry, Complexity, exaggeration, activeness, boldness, transparency, distortion, justaposition, randomness, sharpness Harmony: Balance, symmetry, simplicity, predictability, neutrality, diffusion, unity Contrast and harmony are some techniques for visual communication
Post a Comment
Read more

Color - Positive/Negative Keywords

RED + Strength, Courage, Confidence - Brutality ORANGE + Acceptance - Indifference YELLOW + Happiness, Intellectual energy - Crass, Cold GREEN + Nature, Fertility,Empathy - Inflexible, Mean, Bitter BLUE + Serene, Justice - Intolerant, disloyal INDIGO + Wisdom, Insight - Delusion VIOLET + Royalty, Noble, Divine inspiration - Perfectionist, Self-doubting
Post a Comment
Read more

Typography

T ypography is one of the most important aspects in your design. There are several classifications of typefaces which include: OLD STYLE: is wide and round, with pointed serifs that make a nice contrast between the heavy and light strokes. Garramond is an example of this typeface. MODERN: are distinguished by extreme contrast in thic and thin strokes, whith thin, squared-off serifs. Bondoni, Times Roman are examples of this typeface. SQUARE SERIF: has square or blocked serifs and mor or less uniform storkes, the face is even in texture and weight with little contrast. Lubalin Graph is an example SANS SERIF: has no serifs, and the face is generrally even in overall weight with very little contrast between thick and thin strokes. Helvetica is an example SCRIPT: there are no serifs or large contrast between thick and thin strokes. Zapf Chancery is an example TEXT LETTERS: resemble hand drawn letters of early scribes. old english is an example DECORATIVE TYPE: does not fi...
Post a Comment
Read more