There are a few measurements that can be used when setting up your document.
• The Point - There are 72 points to an inch. All type is designated in points. Typefaces may be different sizes from 4pts to 144pts. Line spacing is also measured in points (eg. 2 points of leading, kerning, etc...)
•The Pica- There are 12 points to 1 pica, and approximately 6 picas to 1 inch. The length of the line (linear measurement) is specified in picas, as well as the depth of the area. eg. a block of copy is to be set 10 picas wide by 20 picas deep. Inches are never used in type measurement.
•The em- It is the square of the type size. It is not part of the point system.
•The Agate line-line measurement used by newspapers to sell advertising space. There are 14 agate lines to an inch. The width of the column can vary from paper to paper.
BLUE The color blue is associated with the ability to communicate, speak your mind. It is also associated with intelligence, honesty, and loyalty. WHITE White is used as a symbol of purity and cleanliness, and spirituality. It is a natural reaction to respond positively to white. It contains all of colors of the spectrum and reflects light. It is most often used by doctor's, priest's, brides. GREEN Green is in the middle of the color spectrum and holds the balance between red and blue. It is the main color in nature. It is a soothing and stabilizing color. YELLOW Stimulating, motivating. Gold or golden yellow represents knowledge at it's highest level.
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