What is Prepress?
Prepress is a term used to describe the process used to make a document ready for print in any environment.
screening (eg. with photographs)
copyediting
type (kerning, widows, orphans)
proofreading (spelling, page layout, document size, bleeds, gripper edge)
retouching (modify or correct photographic images)
imposition (layout of pages so that after folding, collating, printing and trimming they all end up in the correct order and right way up)
trapping ( creating an overlap between areas to compensate for any misregistration)
color separation (make sure colors separate properly) and that your using proper colors if requires spot, cmyk or special pantone.
In other words there are things that need to be done to get a file printed, either through laser or digital printing format. Proofreading, editing, layout, scanning and color separation are the major ones. Which should all be done before you send your files to the printer.
Once you have gone through all of the steps a plate is created then a proof. The proof will be checked by prepress technician or you may also request to see it.
Visual communication should intend meaning and posure through contrast, and harmony, style and cultural target. We are a visual culture. Design is everywhere and is a means of expression and communication. Visual elements such as line, color, scale, texture, shape, tone are the basic ingredients in our design to create instant effortless messages to our readers. Contrast: Asymmetry, Complexity, exaggeration, activeness, boldness, transparency, distortion, justaposition, randomness, sharpness Harmony: Balance, symmetry, simplicity, predictability, neutrality, diffusion, unity Contrast and harmony are some techniques for visual communication
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